HIVEmode

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The HIVEmode magazine is an in-game fashion magazine, subtitled "Fashion for the Post-Mundane"

The 2013 issue appeared in August of 2013 despite a number of their models being killed in an accident in Egypt.

2013

ARG

The magazine was part of the "Twitterverse Experiment" when the magazine posted that an accident in Egypt had killed a number of their models and they asked subscribers to send in pictures that could be used.

See this forum post - Twitter Tuesday 19: Post-Mundane Fashion